Digital Media & Marketing: Media Management Microcredential
The microcredential will create an additional element of employability for individuals
who pursue the this path. Students in this microcredential will have acquired skills
in branding, social media management, video, and motion graphics. Opportunities for
crossover include photography, graphic design, fine arts, and illustration where the
skills acquired in the Media Management microcredential would make those individuals
more marketable.
This course allows students to develop a body of video work that addresses both linear
and non-linear narrative structures and explores the creation of meaning through the
combination of sound, movement, and narrative progression. Students incorporate both
DSLR video and smartphone video in the development of course work. Discussions and
readings include historical and theoretical explorations of video as an art form and
means of visual communication. Students further hone their technical skills using
current video software and applications while gaining practical experience with a
variety of equipment options and techniques for video capture. Prerequisites PT106:
Multimedia Photography.
Fundamentals of MediaMD1513 cr.
This course covers the theory, role, scope, and practice of modern advertising and
introduces the types and characteristics of vehicles that carry advertisements. Topics
include advertising media, such as newspaper, magazines, television, radio, and their
advantages and limitations.
Media Planning MD2543 cr.
This course analyzes media costs, media buying problems, intermedia comparisons, and
overall media strategy. Media problems are solved based upon marketing, advertising,
and budget considerations. Prerequisite: MD151 Fundamentals of Media.
Motion GraphicsCG2143 cr.
This course introduces students to methods of producing motion graphics. Students
use problem solving to explore and produce design. Production timeline and graphical
requirements of a multimedia project are demonstrated through the manipulation of
digital images in a studio environment. Topics include planning, storyboarding, sequencing,
compositing, and designing still images integrated with the aesthetic issues of 2-D,
3-D, and 4-D design.
