media marketing management

Program information

The Digital Media and Marketing Associate in Science degree program provides the inside track to sealing the deal in the sales workforce. This program teaches the skills to analyze and plan media strategies, assess media costs and budgets, and evaluate the uses of media. Graduates are prepared to enter the fields of newspaper and magazine publishing, broadcasting, outdoor and supplementary media, and advertising.

See Semester-by-Semester degree plan (Program Roadmap)

Prerequisites

One high school mathematics course or its equivalent is required