The Marketing and Communications Office is responsible for all print, broadcast, and radio inquiries that deal with issues and topics involving Mohawk Valley Community College. We facilitate interviews, offer research, generate news tips and research, provide photos, and help arrange video footage.
This office also works to promote MVCC through the marketing of academic, community, and athletic programs appropriate for students of all ages.
MVCC is our brand, our product. To keep the integrity of our product at a high quality, there must be branding guidelines to maintain a consistent message both on- and off-campus. The Marketing and Communications Office has created standard guides which should be followed in all designed work and created content for official purposes.
Everything from usage of the MVCC logo to the colors and typography is covered in this guide to keep MVCC’s image consistent and relevant in the community. The College’s brand and style help it to be easily recognized in the community.
MVCC follows Associated Press style with a few exceptions. This guide can be referenced to learn how to keep created content consistent across the College.
The Marketing and Communications team operates like a newsroom – several project managers handle all requests coming in for a specific list of departments. This helps them manage the large volume and variety of project requests received. Please refer to the Beat Organization List linked above to determine under which project manager your department falls.
MVCC Logo Files
For individual office/department brand extensions or other official logo file types, please contact your respective beat manager, which can be found in the list linked above.
Please also follow the branding guidelines, linked above, for acceptable and unacceptable usage of both the official logo and seal.