The Media Marketing and Management programs provide the inside track to sealing the deal in the sales workforce. These programs teach the skill to analyze and plan media strategies, assess media costs and budgets, and evaluate the uses of media. Graduates are prepared to enter the fields of newspaper and magazine publishing, broadcasting, outdoor and supplementary media, and advertising.
The Media Marketing and Management certificate introduces the theory and procedures of the world of media sales. A combination of media and business management courses are taken, with elective choices that allow specific coursework in the area of interest. All courses apply toward the Associate of Applied Science degree in Media Marketing and Management.