Degree Programs

Media Marketing & Management AAS

64 + Physical Education and College Seminar

This program provides the skills and knowledge required to sell advertising space in print media and time for commercials in the broadcast media; to analyze and plan media strategies; to asses media costs and budgets; and to evaluate the uses of media. Graduates will be prepared to enter the fields of newspaper and magazine publishing, broadcasting, outdoor and supplementary media, and advertising. One high school mathematics course or its equivalent is required.
Goals & Outcomes
Goal 1 To introduce the student to the theory and procedures of the world of media sales and to prepare them for entrance into the AAS degree Media Marketing and Management Program
  • Students will receive a comprehensive introductory to the fundamental theory and procedures of media marketing.
  • Students will be able to transfer all Certificate coursework into the full 2-year AAS degree program in Media Marketing and Management at MVCC or an equivalent program at another college.
  • Students will be able to learn the fundamentals involved in media marketing enabling them to study further in an apprenticeship role if they chose to do so.
Goal 2 To provide opportunity for students to use technology effectively to produce effective advertising
  • Students will be able to read and analyze research and selling results and use the information contained in the results to develop new marketing strategies
  • Students will be able to successfully produce a broadcast commercial utilizing production equipment.
Goal 3 To provide opportunities for students to utilize learned communication skills and techniques to produce effective marketing results.
  • Students will be able to successfully produce a script and storyboard.
  • Students will organize and present an effective selling plan appropriate to the product.
Goal 4 To prepare students to demonstrate information literacy.
  • Students will use traditional and contemporary information technology.
  • Students will identify, access, and appropriately use authoritative sources of information
First Semester
1.0
ED100 College Seminar
This course is an opportunity for students to develop the skills necessary to be successful in college. Students learn the importance of the faculty-student and advisor-advisee relationship, develop time management techniques, apply effective study skill techniques, recognize the implications of living in a diverse society, utilize college resources, and explore career and transfer requirements. Collaborative projects are included. Students matriculated in a degree program must take this course in their first term of study. See when this course is offered ...
3.0
MD140 Principles of Advertising
This course covers the theory, role, scope, and practice of modern advertising. It investigates how and why consumers respond to advertising and how persuasion motivates action. It explores consumer and advertising research techniques. See when this course is offered ...
3.0
BM120 Prin of Marketing
This course emphasizes the basic practices, concepts, and activities involved in developing a successful marketing program. Topics include buyer behavior, market identification, product development, distribution, promotion, pricing, and the uncontrollable factors (economic, social, political, legal and technological) involved in the changing marketing environment of today. See when this course is offered ...
3.0
MD151 Fundamentals of Media
This course introduces the types and characteristics of vehicles that carry advertisements. It investigates advertising media - newspapers, magazines, television, radio, etc. - and their advantages and limitations. See when this course is offered ...
Tier 1 Social Science
Excluding BM101 Survey of Economics
3.0
EN101 English 1:Composition
This course focuses on several kinds of writing-self-expressive, informative, and argumentative/persuasive, and others. A minimum of five essay compositions are required. The course emphasizes the composition of clear, correct, and effective prose required in a variety of professions and occupations.Prerequisites: The required developmental reading (DS050 Developmental Reading, DS051 Essential Reading & Study Skills, or DS080 Study Reading), or SL115 ESL4: Advanced Reading, and/or writing courses (EN099 Introduction to College English or SL116 ESL4: Advanced Composition) or permission of the instructor or designee. See when this course is offered ...
.5 cr
PE Physical Education
A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance. See when this course is offered ...
Second Semester
3.0
MD141 Dig. Video & Copywriting
This course introduces the field of broadcast advertising. It explores the artistic and technical potential of commercial production and covers the production of 30-second radio and 30-second television commercials. It includes hands-on experience with camcorders, non-linear video and audio editing systems, and state-of-the-art digital animation programs used by the television commercial industry. See when this course is offered ...
3.0
MD152 Print Media & Prod
This course examines publications, direct mail, outdoor, and other print advertising vehicles. Reproduction processes, utilization, and the preparation for each process are discussed. It includes field trips to printing plants and the creation of print layouts. See when this course is offered ...
Business Management Elective
3.0
MD161 Visual Communication
This course covers the designing of advertising layouts in black and-white media as well as color. Emphasis is placed on formulating basic design and drawing principles, with particular stress on application. See when this course is offered ...
3.0
EN102 English 2:Idea&Values Lit
This course encourages a deeper understanding of human nature and the human condition through the study of ideas and values expressed in imaginative literature. Emphasis is placed on the use and development of critical thinking and language skills. Library-oriented research is required. Prerequisite: EN101 English 1: Composition or EN106 English 1: Composition and Reading. See when this course is offered ...
3.0
EN150 Effective Speech
This course is an introduction to public speaking. It emphasizes the fundamentals of preparing, organizing, supporting, and delivering the speech based on factual material. It includes topic selection, audience analysis, fact vs. opinion, outlining, supporting material, and visual support. Informative, demonstrative, and persuasive speeches are presented. Elements of interpersonal communication, logic, and persuasion are discussed. Prerequisite: EN101 English 1: Composition or EN106 English 1: Composition and Reading. See when this course is offered ...
.5 cr
PE Physical Education
A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance. See when this course is offered ...
Third Semester
3.0
MD256 Digital Media Applications
This course introduces digital imaging, word processing, and digital video editing techniques used by the media professional. The aesthetic and technological potential of the software is explored. The use of digital media and editing of computer-based imagery are emphasized. Advanced instruction is included in software and peripheral devices, including scanners, printers, file storage media, and video editing equipment. Prerequisite: MD141 Digital Video & Copyrighting. See when this course is offered ...
3.0
BM264 Professional Selling
This course covers the essential skills to sell a product, service, or idea. Activities include the writing and preparing of a detailed presentation plan as well as the expository delivery of the plan. See when this course is offered ...
3.0
MD253 Broadcast Media & Prod
This course introduces television and radio programming and audiences, media rate structures, and related material. Reproduction processes in broadcasting are discussed. It involves the creation of broadcast commercials along with field trips to radio and TV stations. See when this course is offered ...
3.0
MA110 Elementary Statistics
This course introduces probability and statistics. Topics include graphs, tables, frequency distributions, measures of central tendency and dispersion, normal distribution, correlation and regression, probability, and inferential statistics. This course is available in two formats: lecture only, or lecture plus laboratory using technology. Prerequisite: An appropriate placement test result or MA045 Basic Math Skills or MA050 Introductory Mathematics. See when this course is offered ...
Humanities Electives
.5 cr
PE Physical Education
A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance. See when this course is offered ...
Fourth Semester
3.0
BM101 Survey Economics
This course introduces economic theory and its relevance to daily life in a market economy. Topics include scarcity, supply and demand, choice, economic growth, taxation, and the role of government in the economy. Attention is given to current economic issues and their impact upon everyday life. See when this course is offered ...
Tier 1 Natural Science 4-5cr
3.0
MD254 Media Planning
This course analyzes media costs, media buying problems, inter-media comparisons, and overall media strategy. Media problems are solved based upon marketing, advertising, and budget considerations. Prerequisite: MD151 Fundamentals of Media. See when this course is offered ...
Business Management Elective 3cr
3.0
MD240 Advertising Management
This course considers the function of the advertising manager and art director in developing an integrated communications campaign. It emphasizes individual and team solutions, and cases and problems. Prerequisites: MD140 Principles of Advertising, and MD141 Digital Video & Copywriting. See when this course is offered ...
.5 cr
PE Physical Education
A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance. See when this course is offered ...


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