GC 111 Basic Graphic Design
This course is an introduction to the elements and principles of design including basic compositional theory, graphic design methodology and production and presentation skills. Emphasis is placed on technical proficiency in the handling of tools and materials and the mastery of a visual language via basic problem-solving.

Graphic Compositions

This unit provides an introduction to the creation, analysis and documentation of a series of simple compositions, using the attributes of scale, value, proportion, size, dimension and depth within a specific format. Concepts of positive and negative space with regard to figure/ground relationships are explored. Emphasis of the exercise is to develop observation, visual documentation and vocabulary skills.

Using one letterform or numeral AND one basic geometric shape, students are asked to develop a series of four visual solutions exploring and experimenting with the conceptual ideas of highly representational, representational, abstract representational and abstract with respect to legibility and readability in a two-dimensional composition. Students are encouraged to utilize the "Interrelationships of form," concepts as described by Wucious Wong.

Black Squares

This unit provides an introduction to the creation, analysis and documentation of a simple composition, using the attributes of scale, value, proportion, size, dimension and depth within a specific format. Concepts of positive and negative space with regard to figure/ground relationships are explored. Emphasis of the exercise is to develop observation, visual documentation and vocabulary skills.

Using 4 or more black squares in each solution, students create a series of graphic compositions that best express the meaning of the following words: grow, dependent, order, contradict, playful, precarious, quiet, and congested. Click on an image to see additional examples of student work.