Web Site Design and Management AAS
67 Total Credits
This program combines coursework from several departments to equip students with the design, business, and computer knowledge necessary to create interactive web sites. Emphasis is placed on integrating the web into sales, marketing and recruitment for all organizations. This is the future and it is here now!
To prepare the students for an entry-level position in the field of e-commerce or web development, or transfer to a higher educational institution.
- Graduates secure a job in the field of information technology within two years.
- Graduates transfer to a higher educational institution with the appropriate number of SUNY general educational courses.
To prepare the students to interact effectively within a diverse business population.
- Students will interact effectively within a diverse student population by completing collaborative projects.
To prepare the student with the design, business, and technical skills needed to create web sites.
- Students will be able to create web sites.
- Students shall be able to understand the structure of web sites.
To train students to solve business problems.
- Students will demonstrate the use of computers as a problem-solving tool.
- Students will analyze the needs of an organization and develop a web site.
To introduce students to a variety of international business scenarios.
- Students will demonstrate an understanding of worldwide issues related to business.
- Students shall use the web to integrate sales and marketing activities on the global level.
To prepare students to gather, organize, manage, and interpret data electronically.
- Students will demonstrate the ability to derive information from data.
- Students will design and develop web sites, web pages, and multi-media presentations.
To prepare students to demonstrate information literacy.
- Students will use traditional and contemporary information technology.
- Students will identify, access, and appropriately use authoritative sources of information.
First Semester17.5 Credits
This course develops the skills necessary to improve success in college. It covers general College procedures, time management and study skills, and specific student responsibilities. Collaborative projects are included. Corequisites: This course must be taken in the students first fifteen hours of study.
This course focuses on self-expressive, informative, and argumentative/persuasive writing. Emphasis is placed on the composition of clear, correct, and effective prose required in a variety of professions and occupations. Prerequisites: The required developmental reading (DS050 Developmental Reading, DS051 Essential Reading & Study Skills, or DS080 Study Reading), or SL115 ESL4: Advanced Reading, and/or writing courses (EN099 Introduction to College English or SL116 ESL4: Advanced Composition) or permission of the instructor or designee.
This course provides knowledge of relevant computer skills and a solid foundation in the terminology and concepts of computer technology. Experience is provided with a variety of microcomputer software applications, including word processing, electronic spreadsheets, graphics, file management, and integrated software. Concepts and terms focus on preparing for a technologically oriented society and using the computer as a tool for productivity, research, and communication.
This course introduces the principles, techniques, and technologies used to produce graphic design on the computer. The visual elements and language of graphic design are taught through the demonstration and mastery of programs and problem-solving methods. It includes becoming technically proficient in the use of software, learning the methodology of graphic design, and demonstrating
problem-solving ability.
This course introduces economic theory and its relevance to daily life in a market economy. Topics include scarcity, supply and demand, choice, economic growth, taxation, and the role of government in the economy. Attention is given to current economic issues and their impact upon everyday life.
This course emphasizes the basic practices, concepts, and activities involved in developing a successful marketing program. Topics include buyer behavior, market identification, product development, distribution, promotion, pricing, and the uncontrollable factors (economic, social, political, legal and technological) involved in the changing marketing environment of today.
This course is designed for students who are not Office Technologies majors. The major objectives of the course are to develop touch control of the computer keyboard (eyes on copy), to learn proper techniques, and to build basic speed and accuracy. Assignments, quizzes, and timed speed drills for the basis for grading.
A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.
Second Semester15.5 Credits
This course encourages a deeper understanding of human nature and the human condition through the study of ideas and values expressed in imaginative literature and a full-length book of nonfiction. Emphasis is placed on the use and development of critical thinking and language skills. Library-oriented research is required. Prerequisites: EN101 English 1: Composition.
This course covers the role of computer operating systems. It
emphasizes operating systems and environments used with Intelcompatible equipment and discusses additional platforms.
Command-line,menu-driven, and graphical user interface (GUI)
systems are covered. Topics include storage devices, operating environment, system startup,menus,memory management, software package installation, and multitasking. Prerequisite: IS101 Computer Applications & Concepts 1.
This course introduces the principles of desktop publishing in a
business environment. Professional quality business documents are designed and produced that combine text, graphics, illustrations, and photographs in documents such as letterheads, business cards, flyers, brochures, promotional documents, and newsletters. Prerequisite: IS101 Computer Applications & Concepts 1.
This course focuses on the Internet andWorldWideWeb as valuable resources in gathering and disseminating business information. Information is gathered with various techniques and evaluated as to its quality. Internet and World Wide Web
(WWW) protocols and search engines are explored, and the
techniques involved in creating a basicWeb page are covered. Prerequisite: IS125 Introduction to Multimedia Applications for Business.
This course introduces desktop publishing through desktop computers, word processing, and page layout software as well as desktop scanners, laser printers, and high-resolution laser typesetting used to produce brochures, catalogs, newsletters, and other types of publications.
A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.
Third Semester17.5 Credits
This course introduces intermediate algebra-level knowledge and skills. Topics include exponents and radicals, polynomial and rational expressions, functions and relations and their graphs, inequalities, and systems of linear equations. Linear, quadratic, rational, and radical equations are solved. Applications are included. Prerequisite: An appropriate placement test result or MA045 Basic Math Skills or MA050 Introductory Mathematics.
This course provides an overview of networking concepts. Topics include LAN topologies, transmission media, protocols, network operating systems, and the OSI Model.Network security issues and network-to-network connections are also discussed. Through lecture and classroom demonstrations, students are exposed to the procedures involved in administering a LAN. Prerequisite:
IS101 Computer Applications & Concepts 1.
This course introduces the tools needed to create and manage a web site. Topics include history of the Internet and theWorld WideWeb (WWW), how to access theWWW, goals needed to create a successful web site, page layout programs, and an introduction to Hypertext Markup Language (HTML). It discusses Common Gateway Interface (CGI) scripts and legal issues of copyright on the web. Prerequisite: CI130 Programming in C++, or IS250 Internet for Business.
This course covers the skills required to communicate in the
industrial, business, and technical settings. Emphasis is placed on the objective presentation of ideas and information. It includes the preparation of formal and informal reports, abstracts, summaries, and proposals. It covers practice in the coherent organization of ideas, stylistic conventions, standard language usage, and the design and decisions necessary for successful written communication. Prerequisites: EN101 English 1: Composition and EN102 English 2: Ideas &Values in Literature.
A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.
Fourth Semester16.5 Credits
This course explores design concepts for theWorldWideWeb
(WWW) while developing expertise in web-based typography,
image file formats and sizes, hexidecimal color, frames, cascading style sheets, tables, and site interactivity. Emphasis is placed on the understanding of browser constraints, hypertext markup language (HTML), site planning, and site structure. Prerequisites: GC110 Digital Design or both GC141 Digital Illustration and GC142 Digital Imaging. PT207 Digital Photography may be substituted for GC142 Digital Imaging.
This course covers knowledge of the skill involved in operating a small business. It examines the necessary managerial and operational skills for proprietorship and the available resources for small business. Areas covered include self-assessment, planning, decision-making, legal forms of business, record-keeping, business insurance, taxes, financing, advertising, and promotion. A realistic business plan is developed.
This course emphasizes the basic principles and practices of international marketing. Techniques and strategies of operating in a global environment are a primary focus. Areas of concentration include the international legal environment, foreign business customs, political systems, and the U.S. roles in global relations. Prerequisite: BM120 Principles of Marketing.
This course enhances knowledge of database concepts with a
focus on designing and structuring databases to meet the objectives of management.Database management systems are used, along with query capabilities and report generation. Prerequisite: IS101 Computer Applications & Concepts 1 or
IS102 Computer Applications & Concepts 2.
This course examines the scientific and computer concepts to
understand and use multimedia methods. Topics include an introduction to computers, color science, digital imaging, analog and digital sound concepts, video theory, animation techniques, authoring software, and multimedia distribution on the Internet as well as the testing and quality control of multimedia productions. Hardware and software packages are used to explore and demonstrate concepts.
Elective to be chosen in consultation with academic advisor.
Students will select from a number of electives from the Business/Management Systems, Art or Engineering, Computer and Physical Sciences Department or an internship (BM294 Business Internship could be used as a restricted elective and replace the BM150/BM212 requirement.)
A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.