Art

To prepare graduates to successfully transfer to a four-year institution in a related field of study.

• Graduates of the program transfer with full junior level status to a four-year institution in a related field of study.
• At the end of the first year of transfer, the GPA of graduates transferring will be similar to those of students who were initially enrolled at four- year institutions
• The graduates¡¦ MVCC overall GPA maintained/improved at the SUNY transfer institution.

To prepare graduates to find ready employment in the Marketing Industry.

• Graduates are employed in a related field of study at 1 year after graduation.
• Graduates employed in a related field of study one year after graduation are still employed at 24 months.
• Employers are satisfied with Graduates of the program.

To provide opportunity for students to use technology effectively to produce effective advertising.

• Students will be able to read and analyze research and selling results and use the information contained in the results to develop new marketing strategies.
• Students will be able to successfully produce broadcast commercial utilizing production equipment.

To provide opportunities for students to utilize learned communication skills and techniques to produce effective marketing results.

• Students will be able to successfully produce a script and storyboard.
• Students will organize and present an effective selling plan appropriate to the product.

To prepare students to demonstrate information literacy.

• Students will use traditional and contemporary information technology.
• Students will identify, access, and appropriately use authoritative sources of information.

This course develops the skills necessary to improve success in college. It covers general College procedures, time management and study skills, and specific student responsibilities. Collaborative projects are included. Corequisites: This course must be taken in the student’s first fifteen hours of study.

This course focuses on self-expressive, informative, and argumentative/persuasive writing. Emphasis is placed on the composition of clear, correct, and effective prose required in a variety of professions and occupations. Prerequisites: The required developmental reading (DS050 Developmental Reading, DS051 Essential Reading & Study Skills, or DS080 Study Reading), or SL115 ESL4: Advanced Reading, and/or writing courses (EN099 Introduction to College English or SL116 ESL4: Advanced Composition) or permission of the instructor or designee.

This course emphasizes the basic practices, concepts, and activities involved in developing a successful marketing program. Topics include buyer behavior, market identification, product development, distribution, promotion, pricing, and the uncontrollable factors (economic, social, political, legal and technological) involved in the changing marketing environment of today.

This course introduces the types and characteristics of vehicles that carry advertisements. It investigates advertising media - newspapers,magazines, television, radio, etc. - and their advantages and limitations.

This course covers the theory, role, scope, and practice of modern advertising. It investigates how and why consumers respond to advertising and how persuasion motivates action. It explores consumer and advertising research techniques.

This course gives an understanding of and a feeling for the society in which we live. The concepts and theories discussed relate to humanity, its culture and society, and to those forces that contribute to the smooth operation of this society as well as those forces that contribute to conflict and social problems. Topics include culture, socialization, stratification, population, and patterns of social organization.

A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.

This course encourages a deeper understanding of human nature and the human condition through the study of ideas and values expressed in imaginative literature and a full-length book of nonfiction. Emphasis is placed on the use and development of critical thinking and language skills. Library-oriented research is required. Prerequisites: EN101 English 1: Composition.

This course is an introduction to public speaking. It emphasizes the fundamentals of preparing, organizing, supporting, and delivering the speech based on factual material. It includes topic selection, audience analysis, fact vs. opinion, outlining, supporting material, and visual support. Informative, demonstrative, and persuasive speeches are presented. Elements of interpersonal communication, logic, and persuasion are discussed. Prerequisite: EN101 English 1: Composition.

This course introduces the field of broadcast advertising. It explores the artistic and technical potential of commercial production and covers the production of 30-second radio and 30-second television commercials. It includes hands-on experience with camcorders, non-linear video and audio editing systems, and state-of-the-art digital animation programs used by the television commercial industry.

This course examines publications, direct mail, outdoor, and other print advertising vehicles. Reproduction processes, utilization, and the preparation for each process are discussed. It includes field trips to printing plants and the creation of print layouts.

This course covers the designing of advertising layouts in black and-white media as well as color. Emphasis is placed on formulating basic design and drawing principles,with particular stress on application.

A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.

This course covers the applications of data processing equipment to solving media problems. It includes media problem simulation using the DONMAR simulator. Prerequisite:MD151 Fundamentals of Media.

This course covers the essential skills to sell a product, service, or idea. Activities include the writing and preparing of a detailed presentation plan as well as the expository delivery of the plan.

This course introduces television and radio programming and audiences,media rate structures, and related material. Reproduction processes in broadcasting are discussed. It involves the creation of broadcast commercials along with field trips to radio and TV stations.

This course introduces probability and statistics. Topics include graphs, tables, frequency distributions, measures of central tendency and dispersion, normal distribution, correlation and regression, probability, and inferential statistics. This course is available in two formats: lecture only, or lecture plus laboratory using technology. Prerequisite: An appropriate placement test result or MA045 Basic Math Skills or MA050 Introductory Mathematics.

A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.

This course introduces economic theory and its relevance to daily life in a market economy. Topics include scarcity, supply and demand, choice, economic growth, taxation, and the role of government in the economy. Attention is given to current economic issues and their impact upon everyday life.

This course increases appreciation and interest in human interaction with other organisms and with the physical environment. Topics include basic ecological concepts as well as human impact on the earth with an emphasis on selected environmental problems (i.e. natural resource use, pollution, wildlife conservation, agriculture, hazardous waste etc.). The laboratory component supplements lecture topics by providing practical experiences. Field experiences are required.

This course analyzes media costs,media buying problems, intermedia comparisons, and overall media strategy.Media problems are solved based upon marketing, advertising, and budget considerations. Prerequisite: MD151 Fundamentals of Media.

This course includes a study of the fundamental functions attributed to the sales management position in a business enterprise. It provides a better understanding of the nature and importance of the sales organization. Prerequisite: BM 264 Professional Selling.

This course considers the function of the advertising manager and art director in developing an integrated communications campaign. It emphasizes individual and team solutions, and cases and problems. Prerequisites:MD140 Principles of Advertising, and MD141 DigitalVideo & Copywriting.

A wide variety of credit courses including but not limited to swimming, fitness center, badminton, tennis, golf, bowling and aerobic dance.