Course Description
- Course Subject
- Business Management
- Course Name
- BM120- Principles of Marketing
- Department
- Business Information Technology
- Description
- This course emphasizes the basic practices, concepts, and activities involved in developing a successful marketing program. Topics include buyer behavior, market identification, product development, distribution, promotion, pricing, and the uncontrollable factors (economic, social, political, legal and technological) involved in the changing marketing environment of today.
