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Media Marketing & Management AAS

64

This program provides the skills and knowledge required to sell advertising space in print media and time for commercials in the broadcast media; to analyze and plan media strategies; to asses media costs and budgets; and to evaluate the uses of media. Graduates will be prepared to enter the fields of newspaper and magazine publishing, broadcasting, outdoor and supplementary media, and advertising. One high school mathematics course or its equivalent is required.
Goals & Outcomes
Goal 1 To introduce the student to the theory and procedures of the world of media sales and to prepare them for entrance into the AAS degree Media Marketing and Management Program
  • Students will receive a comprehensive introductory to the fundamental theory and procedures of media marketing.
  • Students will be able to transfer all Certificate coursework into the full 2-year AAS degree program in Media Marketing and Management at MVCC or an equivalent program at another college.
  • Students will be able to learn the fundamentals involved in media marketing enabling them to study further in an apprenticeship role if they chose to do so.
Goal 2 To provide opportunity for students to use technology effectively to produce effective advertising
  • Students will be able to read and analyze research and selling results and use the information contained in the results to develop new marketing strategies
  • Students will be able to successfully produce a broadcast commercial utilizing production equipment.
Goal 3 To provide opportunities for students to utilize learned communication skills and techniques to produce effective marketing results.
  • Students will be able to successfully produce a script and storyboard.
  • Students will organize and present an effective selling plan appropriate to the product.
Goal 4 To prepare students to demonstrate information literacy.
  • Students will use traditional and contemporary information technology.
  • Students will identify, access, and appropriately use authoritative sources of information
First Semester
1.0
ED100 College Seminar
This course is an opportunity for students to develop the skills necessary to be successful in college. Students learn the importance of the faculty-student and advisor-advisee relationship, develop time management techniques, apply effective study skill techniques, recognize the implications of living in a diverse society, utilize college resources, and explore career and transfer requirements. Collaborative projects are included. Students matriculated in a degree program must take this course in their first term of study. See when this course is offered ...
3.0
BM120 Prin of Marketing
This course emphasizes the basic practices, concepts, and activities involved in developing a successful marketing program. Topics include buyer behavior, market identification, product development, distribution, promotion, pricing, and the uncontrollable factors (economic, social, political, legal and technological) involved in the changing marketing environment of today. See when this course is offered ...
3.0
EN101 English 1: Composition
EN101 English 1: Composition C-3 Cr-3 This course focuses on several kinds of writing-self-expressive, informative, and argumentative/persuasive, and others. A minimum of five essay compositions are required. The course emphasizes the composition of clear, correct, and effective prose required in a variety of professions and occupations.Prerequisites: The required developmental reading (DS051 Essential Reading & Study Skills, or SL115 ESL4: Advanced Reading, and/or writing courses (EN099 Introduction to College English or SL116 ESL4: Advanced Composition) or permission of the instructor or designee. Student Learning Outcomes: 1) Demonstrate the ability to communicate ideas in a clear and concise manner through informative, argumentative, formal and informal writing at a level suitable for successful college students. 2) Develop a practical and fundamental understanding of the relationship and interaction between the writer and the reader while exploring human knowledge, values, ethics, language, and social institutions. 3) Broaden the student’s intellectual autonomy and their ability to use language for the purposes of reading, writing, learning, communicating, and critical thinking. 4) Gain a practical understanding of primary and secondary sources and how to properly utilize and cite these sources. 5) Discuss the history and methodology of rhetoric and composition. 6) Exhibit clear concise writing skills in both professional and academic writing. 7) Achieve a level of writing fluency satisfactory for success in college courses. 8) Display a clear understanding of proper documentation procedures to avoid plagiarism. See when this course is offered ...
3.0
FA100 Creativity in Art
This course introduces students to the fundamental principles of creativity with an emphasis on understanding historically significant art styles. Students explore various types of visual expression and apply creative problem-solving principles to both two-dimensional and three-dimensional projects in a variety of media. Students are introduced to the masters, practices, and careers of painting, sculpture, graphic arts, graphic design, animation, film, digital media, illustration, and photography. See when this course is offered ...
3.0
FA105 Foundation Design
This course introduces the visual elements and principles of design. Emphasis is placed on compositional concepts and the mastery of a visual language. Course projects explore a variety of media, processes, and techniques to provide a broad view of visual problem solving. See when this course is offered ...
3.0
MD140 Principles of Advertising
This course covers the theory, role, scope, and practice of modern advertising. It investigates how and why consumers respond to advertising and how persuasion motivates action. It explores consumer and advertising research techniques. See when this course is offered ...
0.5
PEXXX Physical Education Elective
Second Semester
3.0
EN102 English 2:Idea&Values Lit
This course encourages a deeper understanding of human nature and the human condition through the study of ideas and values expressed in imaginative literature. Emphasis is placed on the use and development of critical thinking and language skills. Library-oriented research is required. Prerequisite: EN101 English 1: Composition or EN106 English 1: Composition and Reading. See when this course is offered ...
3.0
IS101 Computers and Society
This course provides knowledge of relevant computer skills and a solid foundation in the terminology and concepts of computer technology. Experience is provided with a variety of microcomputer software applications, including word processing, electronic spreadsheets, graphics, file management, and integrated software. Concepts and terms focus on preparing for a technologically oriented society and using the computer as a tool for productivity, research, and communication. See when this course is offered ...
3.0
MD141 Dig. Video & Copywriting
This course introduces the field of broadcast advertising. It explores the artistic and technical potential of commercial production and covers the production of 30-second radio and 30-second television commercials. It includes hands-on experience with camcorders, non-linear video and audio editing systems, and state-of-the-art digital animation programs used by the television commercial industry. See when this course is offered ...
3.0
MD151 Fundamentals of Media
This course introduces the types and characteristics of vehicles that carry advertisements. It investigates advertising media - newspapers, magazines, television, radio, etc. - and their advantages and limitations. See when this course is offered ...
3.0
PT127 Creative Tech in Photography
This course introduces techniques used to create, edit, and manipulate photographs through both traditional and digital processes. Basic photographic principles and procedures are covered. Topics include the operation of SLR and DSLR cameras; wet lab photographic processes; digital methods and techniques; and alternative printing processes and media. The use of multiple forms of photographic media as a means of creative communication is emphasized. See when this course is offered ...
0.5
PEXXX Physical Education Elective
Third Semester
3.0
EN150 Effective Speech
This course is an introduction to public speaking. It emphasizes the fundamentals of preparing, organizing, supporting, and delivering the speech based on factual material. It includes topic selection, audience analysis, fact vs. opinion, outlining, supporting material, and visual support. Informative, demonstrative, and persuasive speeches are presented. Elements of interpersonal communication, logic, and persuasion are discussed. Prerequisite: EN101 English 1: Composition or EN106 English 1: Composition and Reading. See when this course is offered ...
3.0
GD145 Digital Applications 1
This course introduces contemporary text manipulation, digital imaging, and digital illustration software. Students produce projects demonstrating their knowledge of both the software and the interfaces between page layout, raster graphics, and vector graphics. No previous software knowledge is required. See when this course is offered ...
3.0
IS125 Intro Multimedia App for Bus
This course increases knowledge and productivity with the personal computer. Students gain knowledge of hardware and software and, by working with popular business applications software packages, increase their overall computer competency. The course emphasizes the use of the computer in the management of information. Areas of study include the MS DOS operating system, WINDOWS operating environment, sharing files among applications, incorporating graphics, report generation, and communications. Current computing issues such as computer ethics, computer crime and security are discussed. Prerequisite: IS101 Computers and Society or IS100 Introduction to Computers and Society See when this course is offered ...
3.0
MA110 Elementary Statistics
This course introduces probability and statistics. Topics include graphs, tables, frequency distributions, measures of central tendency and dispersion, normal distribution, correlation and regression, probability, and inferential statistics. This course is available in two formats: lecture only, or lecture plus laboratory using technology. Prerequisite: An appropriate placement test result or MA090 Essential Math Skills or MA 091 Introductory Algebra, or equivalent. See when this course is offered ...
BM/IS/MD Elective
3.0
3.0
BM100 Introduction to Business
This course presents the relationships among social, political, economic, legal, and environmental forces, and the development and operation of business in a global economy. It includes an overview of the concepts and principles of the various subfields of business accounting, management, finance, marketing, law, ethics, human resources, and general business as well as current topics of interest, and internet research and simulation exercises. See when this course is offered ...
3.0
BM150 Principles of Entrepreneurship
This course is designed to provide a basic understanding of entrepreneurship and the challenges of starting and operating a small business. Emphasis is placed on creating and successfully leading a business entity by developing a sustainable competitive advantage. Topics include self-assessment, planning, decision-making, legal forms of business, identifying and leveraging business opportunities, capital formation, start-up issues, the need for social responsibility and ethics, and how to develop long-term relationships with customers, suppliers, and employers. A major course requirement is the presentation of a realistic business plan. See when this course is offered ...
3.0
BM264 Professional Selling
This course covers the essential skills to sell a product, service, or idea. Activities include the writing and preparing of a detailed presentation plan as well as the expository delivery of the plan. See when this course is offered ...
3.0
IS130 Dsktop Publishing - Business
This course introduces the principles of desktop publishing in a business environment. Professional quality business documents are designed and produced that combine text, graphics, illustrations, and photographs in documents such as letterheads, business cards, flyers, brochures, promotional documents, and newsletters. Prerequisite: IS101 Computers and Society or IS100 Introduction to Computers and Society. See when this course is offered ...
3.0
IS250 Web Development 1
This course focuses on the Internet and World Wide Web as valuable resources in gathering and disseminating business information. Information is gathered with various techniques and evaluated as to its quality. Internet and World Wide Web (WWW) protocols and search engines are explored, and the techniques involved in creating a basic Web page are covered. Prerequisite: IS125 Introduction to Multimedia Applications for Business. See when this course is offered ...
3.0
MD152 Print Media & Prod
This course examines publications, direct mail, outdoor, and other print advertising vehicles. Reproduction processes, utilization, and the preparation for each process are discussed. It includes field trips to printing plants and the creation of print layouts. See when this course is offered ...
3.0
MD161 Visual Communication
This course covers the designing of advertising layouts in black and-white media as well as color. Emphasis is placed on formulating basic design and drawing principles, with particular stress on application. See when this course is offered ...
3.0
MD253 Broadcast Media & Prod
This course introduces television and radio programming and audiences, media rate structures, and related material. Reproduction processes in broadcasting are discussed. It involves the creation of broadcast commercials along with field trips to radio and TV stations. See when this course is offered ...
3.0
MD254 Media Planning
This course analyzes media costs, media buying problems, inter-media comparisons, and overall media strategy. Media problems are solved based upon marketing, advertising, and budget considerations. Prerequisite: MD151 Fundamentals of Media. See when this course is offered ...
0.5
PEXXX Physical Education Elective
Fourth Semester
3.0
BM101 Survey Economics
This course introduces economic theory and its relevance to daily life in a market economy. Topics include scarcity, supply and demand, choice, economic growth, taxation, and the role of government in the economy. Attention is given to current economic issues and their impact upon everyday life. See when this course is offered ...
3.0
CG214 Motion Graphics
This course introduces students to methods of producing motion graphics. Students use problem solving to explore and produce design. Production timeline and graphical requirements of a multimedia project are demonstrated through the manipulation of digital images in a studio environment. Topics include planning, storyboarding, sequencing, compositioning, and designing still images integrated with the aesthetic issues of 2-D, 3-D, and 4-D design. See when this course is offered ...
3.0
PT106 Multimedia Photography
This course introduces the techniques of multimedia production. The techniques of DSLR video production are explored and students shoot and edit video captured from HD DSLR cameras. Students produce videos focusing on technical skills and storytelling through multimedia elements. See when this course is offered ...
4.0
Core GE Natural Science
BM/IS/MD Elective
3.0
3.0
BM100 Introduction to Business
This course presents the relationships among social, political, economic, legal, and environmental forces, and the development and operation of business in a global economy. It includes an overview of the concepts and principles of the various subfields of business accounting, management, finance, marketing, law, ethics, human resources, and general business as well as current topics of interest, and internet research and simulation exercises. See when this course is offered ...
3.0
BM150 Principles of Entrepreneurship
This course is designed to provide a basic understanding of entrepreneurship and the challenges of starting and operating a small business. Emphasis is placed on creating and successfully leading a business entity by developing a sustainable competitive advantage. Topics include self-assessment, planning, decision-making, legal forms of business, identifying and leveraging business opportunities, capital formation, start-up issues, the need for social responsibility and ethics, and how to develop long-term relationships with customers, suppliers, and employers. A major course requirement is the presentation of a realistic business plan. See when this course is offered ...
3.0
BM264 Professional Selling
This course covers the essential skills to sell a product, service, or idea. Activities include the writing and preparing of a detailed presentation plan as well as the expository delivery of the plan. See when this course is offered ...
3.0
IS130 Dsktop Publishing - Business
This course introduces the principles of desktop publishing in a business environment. Professional quality business documents are designed and produced that combine text, graphics, illustrations, and photographs in documents such as letterheads, business cards, flyers, brochures, promotional documents, and newsletters. Prerequisite: IS101 Computers and Society or IS100 Introduction to Computers and Society. See when this course is offered ...
3.0
IS250 Web Development 1
This course focuses on the Internet and World Wide Web as valuable resources in gathering and disseminating business information. Information is gathered with various techniques and evaluated as to its quality. Internet and World Wide Web (WWW) protocols and search engines are explored, and the techniques involved in creating a basic Web page are covered. Prerequisite: IS125 Introduction to Multimedia Applications for Business. See when this course is offered ...
3.0
MD152 Print Media & Prod
This course examines publications, direct mail, outdoor, and other print advertising vehicles. Reproduction processes, utilization, and the preparation for each process are discussed. It includes field trips to printing plants and the creation of print layouts. See when this course is offered ...
3.0
MD161 Visual Communication
This course covers the designing of advertising layouts in black and-white media as well as color. Emphasis is placed on formulating basic design and drawing principles, with particular stress on application. See when this course is offered ...
3.0
MD253 Broadcast Media & Prod
This course introduces television and radio programming and audiences, media rate structures, and related material. Reproduction processes in broadcasting are discussed. It involves the creation of broadcast commercials along with field trips to radio and TV stations. See when this course is offered ...
3.0
MD254 Media Planning
This course analyzes media costs, media buying problems, inter-media comparisons, and overall media strategy. Media problems are solved based upon marketing, advertising, and budget considerations. Prerequisite: MD151 Fundamentals of Media. See when this course is offered ...
0.5
PEXXX Physical Education Elective


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