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Certificate Programs
Media Marketing and Management
67This certificate introduces the theory and procedures of the world of media sales. A combination of media and business management courses are taken, with elective choices that allow specific coursework in the area of interest. All courses apply toward the A.A.S. degree in Media Marketing and Management.
To introduce the student to the theory and procedures of the world of media sales and to prepare them for entrance into the AAS degree Media Marketing and Management Program.
- Students will receive a comprehensive introductory to the fundamental theory and procedures of media marketing.
- Students will be able to transfer all Certificate coursework into the full 2-year AAS degree program in Media Marketing and Management at MVCC or an equivalent program at another college.
- Students will be able to learn the fundamentals involved in media marketing enabling them to study further in an apprenticeship role if they chose to do so.
- Students will be able to read and analyze research and selling results and use the information contained in the results to develop new marketing strategies.
- Students will be able to successfully produce broadcast commercial utilizing production equipment.
- Students will be able to successfully produce a script and storyboard.
- Students will organize and present an effective selling plan appropriate to the product.
- Students will use traditional and contemporary information technology.
- Students will identify, access, and appropriately use authoritative sources of information.
First Semester
3.0
This course covers the theory, role, scope, and practice of modern advertising. It investigates how and why consumers respond to advertising and how persuasion motivates action. It explores consumer and advertising research techniques. See when this course is offered ...
3.0
This course introduces the types and characteristics of vehicles that carry advertisements. It investigates advertising media - newspapers, magazines, television, radio, etc. - and their advantages and limitations. See when this course is offered ...
3.0
This course covers the designing of advertising layouts in black and-white media as well as color. Emphasis is placed on formulating basic design and drawing principles, with particular stress on application. See when this course is offered ...
3.0
This course introduces the field of broadcast advertising. It explores the artistic and technical potential of commercial production and covers the production of 30-second radio and 30-second television commercials. It includes hands-on experience with camcorders, non-linear video and audio editing systems, and state-of-the-art digital animation programs used by the television commercial industry. See when this course is offered ...
3.0
This course examines publications, direct mail, outdoor, and other print advertising vehicles. Reproduction processes, utilization, and the preparation for each process are discussed. It includes field trips to printing plants and the creation of print layouts. See when this course is offered ...
3.0
This course covers the essential skills to sell a product, service, or idea. Activities include the writing and preparing of a detailed presentation plan as well as the expository delivery of the plan. See when this course is offered ...
3.0
This course is an introduction to public speaking. It emphasizes the fundamentals of preparing, organizing, supporting, and delivering the speech based on factual material. It includes topic selection, audience analysis, fact vs. opinion, outlining, supporting material, and visual support. Informative, demonstrative, and persuasive speeches are presented. Elements of interpersonal communication, logic, and persuasion are discussed. Prerequisite: EN101 English 1: Composition or EN106 English 1: Composition and Reading. See when this course is offered ...
Program Completion
| Program Length (months) | 9 |
| Completers between July-2011 and June-2012 | 0 |
| Completers in Normal Time | NR |
| On-time Graduation Rate | NR |
Estimated Cost to Complete in Normal Time
| In-state Tuition & Fees | 4,130 |
| Books & Supplies | 1,600 |
| Room & Board | 9,170 |
| Total Cost | 14,900 |
| Complete list of Tuition and Fees |
Debt at Completion
| Completers with Debt | 0 |
| Median Federal Debt | NR |
| Median Private Debt | NA |
| Median Institutional Financing Plan Debt | NA |
Occupations and Standard Occupational Classification (SOC) Codes
Job Placement
| MVCC is not required to report placement data by the state or our accrediting agencies |
| NR: Not reported due to privacy concerns (number of completers is less than 10) |
| NA: Not applicable |
Office for Vice President of
Learning and Academic Affairs
Payne Hall, Room 395
315.792.5301
Contact Information
Mary Noti
Assistant to the VP of
Learning and Academic Affairs
Email: Office of VPLAA